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First Fujian-Macao School-Enterprise Innovation Practice Base Unveiled in Fuzhou

People's Daily Online, Fuzhou, May 23 (By Wu Zhou and Chen Yongzheng)


As the 7th Digital China Summit gears up to begin in Fuzhou on May 24, a significant pre-summit event, the "New Digital Audiovisual Productivity" conference, was held on May 23 at the Fuzhou Strait International Conference & Exhibition Center. The event attracted over 100 participants, including government officials, university experts in network audiovisual and film production, industry organizations, and corporate representatives. The focus was on how technology is transforming new audiovisual media and paving the way for high-quality industry development.



A standout moment was the unveiling of the Film and Game IP Integration Innovation Practice Base of the School of Humanities and Arts (Fujian), Macao University of Science and Technology (MUST). This marks the first school-enterprise cooperation innovation base between Fujian and Macao.


Cheng Xiaoma, a full-time member of the Party Working Committee of Fuzhou New Area, highlighted that the unveiling signified the official launch of the first Fujian-Macao school-enterprise cooperation innovation base in the Digital Education Town. He expressed hopes for stronger collaboration to build technological innovation platforms and elevate Fujian-Macao cooperation to deeper, broader, and higher levels.


Keynote speeches were delivered by Zhang Zhiqing, Dean of the School of Humanities and Arts and Director of the Digital Innovation and Humanities Education Research Center at MUST; Yin Hong, Dean of the Film School at MUST and Vice Chairman of the China Film Association; and Lin Tong, Vice President of NetDragon Websoft and General Manager of the Digital Education Town.


In his address titled "Virtualization Technology and the Reshaping of Visual Culture", Zhang Zhiqing explored the impact of digital technology on visual creation, the challenges of talent cultivation, the integration of art and digital technology, and a humanistic reflection on the evolution of visual culture. He noted that while virtualization technology offered new opportunities and creativity, it also brought challenges, such as the potential loss of imagination and sense of reality.


Yin Hong discussed the future impact of artificial intelligence on the digital audiovisual industry from four perspectives: cost reduction, quality improvement, efficiency enhancement, and innovation. He predicted that the AI era in network audiovisuals would lead to the rise of universal audiovisual creators and new trends like the socialization and lifestyle integration of audiovisual products. He emphasized the need to enhance capabilities in value sharing, innovation, empathy, AI tools, and the ability to uncover life's subtleties to adapt to these changes. "Innovation is the key to facing the future," he stated.


Lin Tong noted that AI technology and its applications had transformed production and daily life, becoming a significant new productivity force in the technology and internet sectors. AI is a strategic focus for NetDragon, which is deeply integrating AI into its operations. He highlighted NetDragon's ongoing transformation into an AI-driven organization and its AI applications in game development and education. "Additionally, we are integrating virtual digital humans and AI technology to empower our IP operations, digital cultural tourism, and aim to revolutionize industries like AI interactive companionship and virtual human live streaming," Lin added.




The conference also featured two roundtable discussions. The "Artificial Intelligence, Digital Art, and Talent Cultivation" forum was moderated by Yang Shaomeng, Project Director of Digital Education Town at NetDragon Websoft. Participants included Meng Xiaoqing, Course Director at the Film School of MUST; Ye Feng, Professor at the School of New Media Art and Design at Beihang University; Huang Ying, Assistant Professor at the School of Humanities and Arts at MUST; Wu Yao, Associate Professor and renowned screenwriter at the Communication University of China (CUC); and Wang Yan, Assistant Dean and Head of the Digital Media Art Department at the School of Journalism and Communication at Minjiang University.


The "Creativity and Productivity: Discovering the New Forces of the AI Era" forum was hosted by Zhang Linming, Assistant Dean of the Film School at MUST. Participants included Lu Xin, Professor at the School of Animation and Digital Arts at the CUC; Ge Yan, Art Director at NetDragon Websoft; Wang Xiaoyu, Producer at the China Television Drama Production Center; Zhou Xue, Founder and Chairman of Keep Feeling Art Center; and Hu Bin, Assistant Professor at the School of Humanities and Arts at MUST. They shared insights on the forum's theme, drawing from their respective fields and professional experiences.


The conference was guided by the Fujian Department of Culture and Tourism and Fujian Radio and Television Bureau. Hosted by the Fuzhou New Area Management Committee, it was undertaken by major local firms including Fuzhou New Area Development & Investment Group, NetDragon Websoft, and Digital Education Town. Academic partners involved in coordinating the event comprised MUST's School of Humanities and Arts, Tsinghua University's Centre for Film and TV Research, and MUST's Digital Innovation and Humanities Education Research Center.